Last updated on March 11th, 2024 at 10:22 am
Vimeo was launched in 2004. It was founded by Jakob Lodwick and Zach Klein who developed a popular humor-based website CollegeHumor. The name Vimeo was created by Jack as a play on the words “Video” and “Me”.
Initially, Vimeo was just a side project for Jakob as he was focussing on his main site CollegeHumor. Vimeo’s user base rose only by a small number during the next few years mostly by word-of-mouth.
Vimeo did not stay small for long. In August 2006, IAC acquired CollegeHumor and Vimeo, it was the same time when Google had acquired YouTube. Jake and the team were later working full-time on Vimeo to differentiate it from YouTube and other similar sites.
Soon Vimeo was the first video-sharing site to offer HD videos to users. In 2014, Vimeo supported 4K streaming, 360-degree videos by March 2017, and 8K videos in the same year.
Key Vimeo Statistics:
- Vimeo (founded: 2004) is older than YouTube (founded: 2005).
- Vimeo has a global community of 200 million users. (IAC)
- Vimeo is available in 190+ countries. (Vimeo)
- 70% of the Vimeo users are staying outside the US. (Vimeo)
- Approximately, 300,000 videos are added every day to the platform (Vimeo)
- 1.5 million is the number of paying subscribers Vimeo has to its various self-serve and enterprise plans. (IAC)
- 90 million videos were created in 2020. (IAC)
- Vimeo’s OTT platform has about 5 million end-users. (Vimeo)
- About 3.5 million live events were streamed on the platform. (IAC)
- In 2020, Vimeo had about 100 billion video views. (IAC)
- Vimeo’s current valuation is $5.7 billion. (IAC)
- 73.10% of the Vimeo users are between 20 to 35 years of age. (Sysomos)
- Vimeo had 116 million visitors in the month of December. (SimilarWeb)
- The average visit duration was 3 minutes and 22 seconds. (SimilarWeb)
- United States, United Kingdom, Canada, Germany, and France are leading markets of Vimeo.
- Patreon is Vimeo’s top referring site (SimilarWeb)
- Vimeo’s Q3 2020 revenue was $75.1 million which was 44% more than the preceding quarter. (IAC)
- Vimeo has 10 million app installs on Google Play. (Google Play)
- Vimeo ranks #90 on the App Store for the category in Photo & Video. (App Store)
- Vimeo streaming quality is better than YouTube. (Source)
- Vimeo has 600+ employees. (Owler)
- YouTube, Wistia, and Dailymotion are top competitors of Vimeo.
Vimeo Overview
| Launched | November 2004 |
| Parent company | IAC (since August 2006) |
| HQ | New York, NY |
| Key people | Anjali Sud (CEO), Zach Klein (cofounder), Jake Lodwick (cofounder) |
| Company type | Public IAC (NASDAQ) |
Vimeo User Stats
Vimeo builds easy and robust tools to enable professional-quality video for all. Vimeo has over 200 million users—from creative to businesspeople to the world’s biggest companies.
Also read: Download Vimeo Private Video
Vimeo provides its video services on a self-serve basis directly through Vimeo’s official website and apps. Self-serve plans presently offered by Vimeo cover, among others, its Plus, Pro, Business, and Premium plans
As of December 31, 2020, there are approximately 1.46 million paying subscribers to Vimeo’s various self-serve and enterprise plans.
Vimeo paying subscribers from 2014-2020:
| Year | Total paying subscribers |
|---|---|
| 2014 | |
| Q1 | 460,000 |
| Q2 | 500,000 |
| Q3 | 530,000 |
| Q4 | 560,000 |
| 2015 | |
| Q1 | 600,000 |
| Q2 | 630,000 |
| Q3 | 650,000 |
| Q4 | 676,000 |
| 2016 | |
| Q1 | 697,000 |
| Q2 | 720,000 |
| Q3 | 741,000 |
| Q4 | 768,000 |
| 2017 | |
| Q1 | 800,000 |
| Q2 | 828,000 |
| Q3 | 847,000 |
| Q4 | 873,000 |
| 2018 | |
| Q1 | 901,000 |
| Q2 | 917,000 |
| Q3 | 932,000 |
| Q4 | 952,000 |
| 2019 | |
| Q1 | 973,000 |
| Q2 | ~1,200,000 |
| Q3 | ~1,200,000 |
| Q4 | ~1,200,000 |
| 2020 | |
| Q1 | 1,300,000 |
| Q2 | 1,400,000 |
| Q3 | 1,460,000 |
| Q4 | 1,500,000 |
| 2021 | |
| Q1 | 1,600,000 |
| Q2 | 1,875,000 |
| Q3 | 2,137,500 |
Vimeo Demographics by Age Group.
According to Sysomos, 73.10% of the users are between 20 to 35 years of age. 12.90% of the users are between 35-60. 13.5% of users are teenagers and 0.40% are over 60 years of age. Vimeo is least preferred by users who are below 13 years of age.
Vimeo’s best videos of 2020
Vimeo’s Best of the Year awards were started in 2016 as a way to honor and acknowledge outstanding videos on the platform. The complete list of winners is given below.
| Artist/Creator | Video |
|---|---|
| Andrea Wing | Call Me Crazy: The Legend of Mike Wiegele |
| Sam Gainsborough | Facing It |
| Kristoffer Borgli | Softcore |
| Christine Turner | Betye Saar: Taking Care of Business |
| Julia Kennelly | Marcy Learns Something New |
| Julian Muller | Sickboy |
| Curtis Essel | Allumuah |
| Naz Riahi | Sincerely, Erik |
| Scott Lazer | Commute |
| Jordan Manley | Out On A Limb |
| Kim Gehrig | Snap |
| Oscar Hudson | Nike “You Can’t Stop Us” |
| Bleacher Report | LeBron James Instagram |
| Dina Amin | What’s inside the things we throw away |
| Kim Gehrig | Life Needs Truth |
| Zendesk | Zendesk Morning Show |
| CorePower Yoga | CorePower Yoga |
| Dakins | Dakins |
| Shimano | Shimano |
Total Visits to vimeo.com
According to Similarweb, Vimeo had 116 million visitors in the month of December. The average visit duration was 3 minutes and 22 seconds.
Countries with the most Vimeo users.
This statistic presents a ranking of the countries with the largest Vimeo audiences worldwide, measured by the number of visits as of 2021. During the measured period, the top five countries were United States, United Kingdom, Canada, Germany, and France.
Vimeo’s Top Referring Sites:
10% of total Vimeo viewers come from referral sites. Patreon is its’ top referring site with a referral user percentage of 8%. About 3.68% comes from Github while the percentage of all other sites is 1% or less.
Source: SimilarWeb
Vimeo Revenue Statistics
Vimeo revenue by quarter, USD millions.
| Q1 2019 | 43.6 |
| Q2 2019 | 45.7 |
| Q3 2019 | 52.1 |
| Q4 2019 | 54.6 |
| Q1 2020 | 57.0 |
| Q2 2020 | 67.3 |
| Q3 2020 | 75.1 |
| Q4 2020 | 83.8 |
| Q1 2021 | 89.4 |
| Q2 2021 | 96 |
| Q3 2021 | 100.1 |
Vimeo operating income by quarter, USD millions. (Loss)
| Q1 2019 | (17.8) |
| Q2 2019 | (11.6) |
| Q3 2019 | (11.2) |
| Q4 2019 | (11.4) |
| Q1 2020 | (14.6) |
| Q2 2020 | (7.7) |
| Q3 2020 | (3.3) |
| Q4 2020 | (0.8) |
| Q1 2021 | (5.6) |
| Q2 2021 | (20.3) |
| Q3 2021 | (11.5) |
Vimeo Adjusted EBITDA by quarter, USD millions. (Loss)
| Q1 2019 | (16.2) |
| Q2 2019 | (9.5) |
| Q3 2019 | (8.0) |
| Q4 2019 | (8.1) |
| Q1 2020 | (11.4) |
| Q2 2020 | (4.7) |
| Q3 2020 | 3.4 |
| Q4 2020 | 1.5 |
| Q1 2021 | 1.3 |
| Q2 2021 | (3.8) |
| Q3 2021 | 0.8 |
Before the pandemic, organic subscriptions constantly accelerated last year from 11% in the first quarter of 2019 to 27% in the fourth quarter of 2019. Vimeo started marketing its service to a wider audience of small businesses and large enterprises.
Because of the pandemic, the acceleration exploded to 41% in the first quarter of 2020, 79% in the second quarter, followed by 56% in the fourth quarter.
The consistent record growth will eventually fade as the impact of the virus becomes less pronounced, but Vimeo says they’re pretty sure the demand for video isn’t narrowing any time soon.
Since Vimeo has recurring subscriptions the revenue will continue to grow. For the first time, Vimeo was profitable on an adjusted EBITDA basis in the third quarter. Vimeo earns a profit of $5 for every $1 spent on marketing, which is definitely a good number.
Vimeo has about 3,500 enterprises paying for their service. About 25% of the total revenue comes from enterprise sales and it is still growing. Net revenue retention for such sales is now surpassing 100%.
Vimeo valuation
On November 5, 2020, encouraged by the growth in Vimeo’s services due to the COVID-19, IAC and Vimeo entered into an investment deal to raise $150 million of equity investment from Thrive Capital and GIC at an enterprise value of ~$2.75 billion (~14x of FY19 revenue).
Another series of investments in January 2021 delivered an extra $300 million, inflating its total valuation to $5.7 billion. The new investment happened in two parts, the first portion of $200 million at a $5.2 billion pre-money valuation and the second portion of $100 million at a $5.7 billion pre-money valuation.
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Final thoughts
Vimeo is at an extremely strong point to help more enterprises take advantage of this robust medium. Vimeo has developed an exceptional solution that the market needs, and it aims to move quickly to bring professional-quality tools to millions of more users.
Vimeo is the classic IAC success story. IAC has already created ten public companies with Vimeo being the eleventh. Vimeo has transformed from a small seed to a big global company and it is certainly making its mark on the world.